Several retailers are joining forces nowadays to sell a $9.99 scent called “flame” which is said to make the wearer seem
more masculine. This scent will be launched shortly and will be advertised with Piers Morgan using a body double, see him laying in front of a fire here..
“It’s a very manly smell. It’s a real change from the his-and-hers type scents. It’s well known that certain foods can increase your libido. Flame has a hint of grilled beef but that has quite masculine connotations. It is almost like a pheromone.” – spokesman said.
